ad:tech NYC Comes But Once a Year


timessquare_smallADOTAS – As I sit here in my house trying to bang this article out before I jump on my JetBlue flight, I can’t believe ad:tech again descends on New York for two days beginning tomorrow. I guess I’m used to the show beginning after the New York Marathon – I’m used to fighting people who are in impossibly good shape for cabs and hotel rooms. I’m also used to it being a little chillier here in South Florida – we haven’t had our first cold snap of the season yet – but that is supposed to change this week.

For the second year in a row, ad:tech takes place at the Javits Convention Center, a cab ride from all the hotels we’ve gotten used to over the years, such as the Hilton New York. So for those of you used to rolling out of bed and into the shower thinking you’ll be on the convention floor in 20 minutes, think again if you aren’t on the west side of the City.

ad:tech has a slew of keynote speakers, with the opening presentation by Lauren Zalaznick, President of NBC Universal. Zalaznick, President of Women and Lifestyle Entertainment Networks for NBC Universal, oversees Bravo Media, Oxygen Media, and iVillage. I’m also going to try to catch a conference presentation by Dennis Crowley, cofounder of FourSquare. Yes, I’m going to “check in” as he speaks at “GEO:LOCO @ ad-tech: Engaging the Geo-Local Consumer.”

As far as the industry parties are concerned, those of you who arrive on Tuesday night should hit up Adotas’ shebang at Cipriani at 55 Wall St. (between William St. and Hanover St.), sponsored by those lovely folks at Kitara Media and Digital Media Events. I hear Editor Gavin Dunaway will be working the coat check for tips, serving appetizers and sharing insights on interactive advertising.

The big parties seem to be on Wednesday night. I’m going to guess this is because of the Wednesday/Thursday timing of the show, and the assumption that most people visiting from out of town will be staying Wednesday night. Personally, I’m going to hit the email-marketer-only Mailer Meetup event – although I don’t know if I’ll be reenacting my performance from the Affiliate Summit event. After that, I’m going to check out the Adknowledge party – those guys know how to get down. On Thursday night, nurse your hangover at MediaMind’s 2010 Rich Media Awards (you might have attended the celebration in the past when it was known as the Eyeblaster Awards).

This is the part of my column where I usually turn things over to a New York local who talks about clubs and restaurants and bars and spas and other diversions for the non-locals, but I happen to run across a great email from a non-local – Casey Cummings of South Florida. Casey wrote a lovely piece on where today’s smoker can find nicotine-infused refuge in the Big Apple. Now I’m not a smoker myself, but I was too lazy to find someone else to write this part of the column this time around, so Casey wins. Take it away, Case….

“Living in South Florida, I am a little spoiled. I don’t smoke every day, but if I have a cocktail, I gotta have my nicotine. And being in Florida, I can pretty much smoke anywhere I want since most all restaurants have an outside and every club allows smoking. Heading out to the shows that don’t have a liberal smoking policy like Vegas or aren’t warm weather venues like Miami are a real bummer for me.

“So, I have decided to put together a little smoker’s guide for us. I researched bars and lounges (and strip clubs of course) in NYC that are smoker friendly. Some, I have been to, and others, I called, inspected photos, read reviews, to the point where I think they may be worth a shot. Let me know if I forgot any. Otherwise, I will see you at least at one of these next week:

Smoker-Friendly Bars and Lounges

Circa Tabac – only cigarette bar in the city
32 Watts Street – btwn 6th Ave and Thompson (two blocks from Canal)

Ajna Bar – formerly Buddha Bar (has a smoking room; restaurant as well
25 Little W 12th St – between 9th Ave and Washington St.

230 5th Ave Rooftop Bar (restaurant as well)
230 5Th Ave

Karma – hookah lounge that allows cigarette smoking
51 1st Ave between 3rd and 4th Sts.

The Carnegie Club
156 W 56th St between 6th Ave. and 7th Ave.

B Bar and Grill – heated patio (is a restaurant as well)
40 E 4th St between Lafayette and Bowery (two blocks from Broadway)

Hustler Club – has a rooftop cigar lounge
641 W 51st St – corner of 12th Ave (West Side Highway).

Sutton Place – has a heated rooftop bar (restaurant as well)
234 E 54th St.

Upstairs at the Kimberly Hotel (rooftop with heated floors; restaurant as well)
145 E 50th St between Lexington Ave and 3rd Ave.

Kazuza – hookah bar that allows smoking (restaurant as well)
107 Ave A (corner of Ave A and 7th St) – profile says it is the Israeli Jersey Shore.

Crystal Room – Dream Hotel rooftop set up for cold weather
210 W 55th St near Broadway.

Well, *cough*, thank you Casey – as Surgeon General Regina M. Benjamin rolls over in her grave…errr… bed. Last thing everyone – we’re looking at highs in the mid-50s and lows in the high-30s, so come prepared. Congratulations to my San Franciscan friends, safe travels to all and have a productive ad:tech!



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