AdSafe Partners With AdMeld to Verify Before the Bid
ADOTAS – While competitor Mpire has been locking in deals with ad networks and exchanges, ad verifier AdSafe Media has journeyed to the tech end of the supply side and partnered with revenue optimizer AdMeld. AdSafe’s publisher content rating data will be integrated into the billions of real-time-bidding auctions processed by AdMeld each month for its premium publishers.
In addition, AdMeld will use AdSafe’s Content Rating Platform to provide real-time brand safety evaluations regarding ad placements — before they bid. The companies believe this will lure more brand advertisers into the burgeoning world of RTB.
“Maximizing publishers’ ad revenue starts with increasing their access to premium demand,” said AdMeld CEO Michael Barrett. “Our clients represent some of the highest-quality display inventory in the world, and through this partnership with AdSafe, RTB buyers will be able to bid on that inventory with a higher degree of confidence than ever. It’s an exciting union of our two companies’ technologies, and we’re glad to be a part of it.”
Recently AdSafe introduced its Network Monitor, which provides continuous analysis of inventory for ad networks and publishers, with diagnostic reporting on unsafe or underperforming pages.
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