Traffic Marketplace and Adgregate Find the Magic Ingredient for Conversion

Written on
Oct 13, 2010 
Gavin Dunaway  |

skipping_smallADOTAS – What’s that final magic ingredient for transforming bland purchase intent into tasty and tangy purchase conversions? (Hint: It’s not basil.) For diverse digital marketer Traffic Marketplace, General Manager of Display Chris Pirrone said it’s a new partnership with ad and commerce pros Adgregate Markets.

The deal will allow Traffic Marketplace clients to add Adgregate commerce solutions such as ShopAds and ShopFans into their online and mobile campaigns, including eyengage, which instantly morphs static banners into rich media.

When the two companies teamed up for a recent campaign for an independent film studio’s DVD release, the results far exceeded expectations: purchase intent was ten times industry benchmarks and conversions were triple. Social interactions increased by five times, including a 25% bump in the movie’s Facebook Likes.

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

Reader Comments.

Adgregate is a stupid name for a company.

Posted by Eddy Go | 4:46 am on January 26, 2011.

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