Survey Clashes With Groupon CEO’s Rosy Client Satisfaction Stat
ADOTAS – So Groupon CEO Andrew Mason just told Nicholas Carlson at Business Insider that, according to survey responses from 3,000 clients, 95% businesses want to work with GroupOn again.
Well that’s kind of interesting considering that a recent survey of 150 Groupon-using businesses from the Rice University Jesse H. Jones Graduate School of Business reported that 42% were unlikely to use GroupOn again. Why? Well, 32% of all those surveyed had unprofitable campaigns, versus 66% that did well.
Granted, we’re talking 150 businesses surveyed in-depth by a business school versus more than 3,000 responses collected from clients. Still, that’s a pretty big gap — perhaps businesses uninterested in going GroupOn again just didn’t fill out the company’s survey.
Reader Comments.
A new company, http://www.GrabTheDeal.com, is going to revolutionize the Social Buying Phenomenon. They are taking the social buying strategies of Groupon and mixing with Main Stream Media (TV, Radio, Print) to really push the brand and their businesses.
This ‘revelation’ is not surprising, because most companies, especially the small ones, have unrealistic expectations about handing out coupons. They ASSUME that people know something positive about their product and just need a nudge (like a coupon) to stimulate new usage. The problem is, these companies haven’t spent any money establishing awareness or creating a unique product PRIOR to distributing coupons…so consumers AREN’T eager to use a coupon because they don’t much about the company in advance. Couponing works when people ALREADY know something about a product in advance and feel that the price is a tad high. Until then, coupon redemption will be mediocre. Predictable!
Several groupon-like site aggregators (like http://www.dealosaurs.com) are showing up where you can see all the deals at once without signing up for the individual sites and getting these annoying daily emails.
http://www.dealosaurs.com is a wonderful site. You don’t have to search for various sites for discounts bcoz it searches almost all the popular deal sites. Even better you can search by specific cities and locations.
This site is better than all aggregate sites in USA.
Dealosaurs searches for the discounts on many popular products, services and events. No longer waste time browsing many different sites to find deals, with Dealosaurs browse all deals through a variety of cities in one location. Once you select a deal, you will be taken to the actual site from which you can purchase the product, service or event tickets.
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
- Infographic: The ROI of Tag Management - topspur.info | topspur.info: [...] Adotas Posts Related to Infographic: The ROI of Tag ManagementVelti “State of Mobile Advertising”
- cleceOwemazomre2: Asortyment uzupełnia Outcast przestrzenna rozrywka przygodowa tudzież klisza Pięknie Speedway. Już na godzinę zanim wschodem
- Kelly Thompson: Ad Server Solutions provides ad network, ad exchange, ad server so you can run, launch
