Media Mixers: Buddy Media Celebrates $23 Million in Funding
ADOTAS – Buddy Media lured me into its office-warming party not just with the promise tasty food and booze — there was the promise of news as well. I was immediately floored by the size (25,000 square feet) of the new Manhattan offices next to Madison Square Garden and Penn Station; the Facebook brand management software developer — which launched its agency platform last October — has grown from 30 employees to about 100 just this year, and it’s planning to expand to a staff of 300 as it just closed a $23 million Series C round of funding.
New investor Institutional Venture Partners — famous for investments such as Netflix, Twitter and Zynga — joined existing Buddy Media investors Softbank Capital, Greycroft Partners and Bay Partners. It’s easy to see how Buddy perked the major player’s interest — the company has boasted 15% month-over-month growth throughout 2010 and seven of the 10 largest global advertisers are currently using the platform. In addition, brand and agencies using the platform tripled from 100 to 300 since the start of this year.
So there was plenty of reason to celebrate: while sipping Blue Moons and nibbling on beef brisket sliders and mac’n'cheese, General Manager of Sales teased me with details of soon-to-be-released case studies. After congratulating him on the company’s amazing growth, CEO Mike Lazerow and I discussed the latest Facebook privacy tizz. I even got into a friendly ping pong volley with Adotas vet Kiran Aditham, who now runs Agency Spy at MediaBistro.
Buddy’s new office is quite nice and has some cool quirks like London-style phone booths. I also noted the wall of bobbleheads — after a year with the company, an employee gets one in his or her likeness.
Buddy Media buddies: CEO Mike Lazerow and CRO Jeff Ragovin
General Manager of Sales Matthew Flanagan chows down on a chicken salad slider with a jalapeno surprise.
Now that's a spread.
"Good news, everyone: we're doing awesome! Let's drink."
Balls of fury.
The staff is remembered for the ages in statue form -- namely, bobbleheads.
Telephone booths of London.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More Events
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
- Infographic: The ROI of Tag Management - topspur.info | topspur.info: [...] Adotas Posts Related to Infographic: The ROI of Tag ManagementVelti “State of Mobile Advertising”
- cleceOwemazomre2: Asortyment uzupełnia Outcast przestrzenna rozrywka przygodowa tudzież klisza Pięknie Speedway. Już na godzinę zanim wschodem
- Kelly Thompson: Ad Server Solutions provides ad network, ad exchange, ad server so you can run, launch
