ADOTAS – A special thanks to Adify Media for throwing one of the best parties in NYC in a while. Last night’s “Mad Men” themed soiree was held at Studio 450 on Manhattan’s Far West Side.
The ladies in attendance went for retro garb, flashing back to those bygone days of advertising, though not enough of the men pulled out their inner Don Draper. Fortunately Adify supplied fedoras so no one was too out-of-style.
Shortly after arriving, Adify Media’s Lee Hoffman enlightened me on Adify’s business model and some of today’s trends in premium content.
“Publishers want to gain value from their valuable premium content. It’s not just about cookie-based audience targeting, but also about delivering creative in the right content and context to generate impact and results.” he explained.
I sipped another Jack & Coke and mingled with some agency friends from Deep Focus, Mediavest and MEC. It wasn’t long until I came across the incredibly affable Larry Pretto, a regional sales director for Adify for the New York area. Larry and I enjoyed some diner-style food — corn dogs, fries and and listened in on the DJ, who never missed a beat.
Thanks to Adify Media for a great party — it sure was swell!