M&A Harvest: Zynga Lights Bonfire, Velti Buys Mobclix


skipping_smallADOTAS – Maybe it’s something in the air, but acquisition mania has hit the digital tech space like chicken pox in a first-grade classroom. Here are three major mergers of the last few days:

– As the Goliath of the social gaming space, it’s not surprising to see Zynga, developers of Farmville and Mafia Wars, soak up little guys such as Dallas-based Bonfire Studios, which released the “We Farm” iPhone App in July. Bonfire rose from the ashes of Ensemble Software, the PC and Xbox developer of games like Halo Wars that was shut down by Microsoft. The company will be renamed Zynga Dallas and the founders will assume new roles: David Rippy will be general manager; Bill Jackson will be creative director; and Scott Winsett will serve as senior art director.

– Mobile ad exchange Mobclix has been acquired by London-based mobile marketing agency Velti — terms of the deal were not disclosed, but TechCrunch heard rumors around $50 million. The Mobclix exchange connects more than 25 mobile and online ad networks, serves. 8.5 billion ads per month and is used by 15,000 app developers. Mobclix executives are always good for thoughtful commentary regarding the mobile ad industry.

– In a pretty sweet acqu-hire, Internet marketing firm BlueGlass Interactive has bought search specialist 3 Dog Media and all its software and intellectual property. However, the real diamonds are the additions to the BlueGlass staff: 3 Dog CEO and search marketing whiz Greg Boser, who will become BlueGlass’ new SVP of search; BlueGlass co-founder Dave Snyder, will become SVP of product development; and lead programmer and expert WordPress developer Dax Herrera, who now be director of product development.


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