ADOTAS – People may spend more time on Facebook, but according to Arbor Networks, traffic across Google properties makes up an average of 6.4% of global Internet traffic, a 1 percentage point rise since the beginning of the year. Arbor notes that Google’s growth is actually ahead of overall Internet traffic growth, which is about 40% to 45% yearly.
The weighted average percentage comes from 110 Internet service providers worldwide who work with Atlas and includes owned property such as YouTube.
“If Google were an ISP, as of this month it would rank as the second largest carrier on the planet,” wrote Arbor’s Chief Scientist. Craig Labovitz. The traffic percentage “grows even larger (to as much as 8-12%) if I include estimates of traffic offloaded by the increasingly common Google Global Cache (GGC) deployments and error in our data due to the extremely high degree of Google edge peering with consumer networks.”
The chart below shows the impressive growth in traffic over the past three years.