Levinsohn Jumps in Yahoo’s Vacant EVP of Americas Chair
ADOTAS – Among the major executives jumping ship from Yahoo recently, the biggest blow seemed to be Hilary Schneider, EVP of the Americas, who was reportedly hand-picked by embattled CEO Carol Bartz early in her reign when her focus was re-conceptualizing Yahoo. However, the Internet portal — which isn’t struggling as much as stagnating — has brought in a big gun as a replacement: Ross Levinsohn, former president of News Corp.’s Fox Interactive Media.
Levinsohn was apparently tapped by News Corp. owner Rupert Murdoch himself to create a digital strategy for the media conglomerate, and is given credit for engineering the acquisitions of IGN.com and MySpace (which has turned out just great…). After leaving Fox Interactive in December 2006, he cofounded investment firm Fuse Capital (formerly Velocity) known for its investments in companies such as the recently acquired BBE and FatTail.
AllThingsD’s Kara Swisher welcomes Levinsohn back to the Internet ops game, and gives him an amusing Yahoo “cheat sheet,” which includes suggestions like “If someone ask you the question, ‘What is Yahoo?‘, run for the hills.”
But Swisher has also suggested in the past that, instead of outright firing the much-maligned Bartz, the Yahoo board could bring in a strong no. 2 who would step into the CEO’s chair once Bartz’s contract was up in a year. Theoretically, Levinsohn could gradually control more behind the scenes, leaving Bartz a lame duck for the rest of her term — something that might appease those whiny investors.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
- Infographic: The ROI of Tag Management - topspur.info | topspur.info: [...] Adotas Posts Related to Infographic: The ROI of Tag ManagementVelti “State of Mobile Advertising”
- cleceOwemazomre2: Asortyment uzupełnia Outcast przestrzenna rozrywka przygodowa tudzież klisza Pięknie Speedway. Już na godzinę zanim wschodem
- Kelly Thompson: Ad Server Solutions provides ad network, ad exchange, ad server so you can run, launch
