ADOTAS – Among the major executives jumping ship from Yahoo recently, the biggest blow seemed to be Hilary Schneider, EVP of the Americas, who was reportedly hand-picked by embattled CEO Carol Bartz early in her reign when her focus was re-conceptualizing Yahoo. However, the Internet portal — which isn’t struggling as much as stagnating — has brought in a big gun as a replacement: Ross Levinsohn, former president of News Corp.’s Fox Interactive Media.
Levinsohn was apparently tapped by News Corp. owner Rupert Murdoch himself to create a digital strategy for the media conglomerate, and is given credit for engineering the acquisitions of IGN.com and MySpace (which has turned out just great…). After leaving Fox Interactive in December 2006, he cofounded investment firm Fuse Capital (formerly Velocity) known for its investments in companies such as the recently acquired BBE and FatTail.
AllThingsD’s Kara Swisher welcomes Levinsohn back to the Internet ops game, and gives him an amusing Yahoo “cheat sheet,” which includes suggestions like “If someone ask you the question, ‘What is Yahoo?‘, run for the hills.”
But Swisher has also suggested in the past that, instead of outright firing the much-maligned Bartz, the Yahoo board could bring in a strong no. 2 who would step into the CEO’s chair once Bartz’s contract was up in a year. Theoretically, Levinsohn could gradually control more behind the scenes, leaving Bartz a lame duck for the rest of her term — something that might appease those whiny investors.