Facebook Checking Into Reward System for Places
ADOTAS – After the release of location-based check-in service Places, it was only a matter of time before Facebook jumped on the discount wagon. Still, the social network appears to have moved pretty fast: All Facebook got its digital hands on an email from Facebook to a merchant approving a check-in based reward campaign.
Reportedly being tested by a small group of partners, Facebook Deals will operate on a self-serve platform where merchants will customize requirements regarding number of check-ins and friends (social check-ins) for each offer. The cost of the service is not clear, and though Facebook is reviewing the deals before approval, the onus for quality control appears to be on the merchants. This model has led to some issues for daily deal site Groupon.
Facebook refuses to comment on speculation, but some are doubting the viability of the email obtained by All Facebook because the term “follower” is used instead of the technically correct term “fan.” All Facebook’s Nick O’Neill claims his source is reliable and works for a “relatively large interactive agency.”
Is this the moment Foursquare and its mobile social network peers realize that they are fated to be steamrolled by Zuck and crew? Probably not — while Facebook’s massive scale is intimidating, it’s still new to the check-in game and hasn’t really made much of a mark. In fact, since the launch of Places, Foursquare has been sailing, recently hitting its 200 millionth check-in.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems
- Four Tips For Success With Cloud-Backed Digital Campaigns
- Infographic: Martini Media and comScore Release Affluent Spending Data
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
-
Loading ...
Reader Favorites
Classifieds
- Vice President, Business Development
- SEO / SEM Marketing Manager
- Director of Business Valuation - Financial Advisor
- SEO / SEM Marketing Manager
- Marketing Research Analyst
Recent Comments
- Mediasmith - » Mediasmith -: [...] Medialets As Official 3rd-Party Server For Mobile/Tablet Advertising NEW YORK, June
- ReputationArmor.net - Online Reputation Management, Mobile Marketing, Domain Registration, Web Hosting, Social Engagement, and SMS Marketing Campaigns that work !!!: [...] Video: Small Business Should Visualize the Use of QR CodesADOTAS, on Mon, 17 Jun
- #Facebook #Hashtags #FTW? – Search Engine Watch | - Suaju Lean Management: [...] (FB) Wants to Wipe Twitter Off the Map…StreetInsider.com (subscription) (blog)ADOTAS -PerformanceIN -Patch.comall 16 news [...]
- #Facebook #Hashtags #FTW? – Search Engine Watch | Social Commerce Tomorrow - Media Marketing: [...] (FB) Wants to Wipe Twitter Off the Map…StreetInsider.com (subscription) (blog)ADOTAS -PerformanceIN -Patch.comall 16 news [...]
