Edwards Ditches Digg for In-Image Advertiser Pixazza

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bossADOTAS – Yesterday I noticed AllThingsD Kara Swisher had an exclusive report on a Digg executive was flying the coop and thought, “What’s so exclusive?” Considering how the recent revamp of Digg flopped so mightily that the company had to re-install several old features and that the company is on its third CEO this year, more newsworthy would be a report about executives staying at Digg.

Among users, ditching Digg has become kinda trendy, mostly to rival Reddit’s advantage. Among employees… Well, there’s a certain irony to being forced to walk the plank on a sinking ship.

But then I saw where former Digg CRO and Publisher Chas Edwards was escaping to — Pixazza, which has been flourishing in the burgeoning world of in-image advertising. Edwards comes on board as CRO and head of publisher development at an ad tech company that’s witnessed 60% growth in reach since July to hit 40 million monthly uniques. Pixazza currently boasts an image-enhancing rate of 10 billion a year.

After launching with a focus in fashion, Pixazza brought its crowdsourcing-fueled, “product in picture” advertising into three new verticals in April: home, travel and sports. In July, the company closed a Series B round of funding with $12 million and introduced a self-service tool for annotating images to publishers and bloggers of all sizes.

Edwards joined Digg in May 2009, hailing from Federated Media, where he served as CRO and Publisher. There he managed sales, marketing and client services for major websites such as TechCrunch, BoingBoing and… Digg.

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