ADOTAS – Local business is an online revenue stream dying to be tapped — just ask Facebook, which recently launched location-based feature Places and is set to bring in even more cash from local advertisers.
Yahoo also sees the potential in local advertising and had expanded its partnership with Dex One, which runs the local business directory DexKnows.com. Now all local businesses advertising through DexKnows.com will have the opportunity to appear in Yahoo Local search results.
While the companies first joined forces in 2007 in a deal that covered the 14-state region where Dex One is the official print directory publisher for Qwest, this new partnership will double the geography covered.
“Yahoo! is committed to helping local businesses unlock the potential of digital advertising,” said Regan Senkarik, Yahoo’s vice president of channel sales. “Expanding our agreement with Dex One will provide their clients with greater exposure in local communities and more consumers with detailed information on local businesses.”