ADOTAS – A recent study shows that mobile ad networks have a promising future ahead, so suitably Jumptap has brought on board a big name for bigger times. George Bell, veteran of multiple media endeavors and managing director of venture capital firm General Catalyst, will assume the position of CEO at JumpTap and take a seat on the board. Former CEO Dan Olschwang will remain on the Jumptap board.
Most recently the general manager for General Catalyst, prior to that Bell was the CEO of college saving platform Upromise, which was sold to Sallie Mae in 2006. But he’s probably better know for his previous tenure as CEO for Internet portal Excite, where he oversaw the acquisition of more than 30 operations and led the Excite’s IPO. After Excite’s merger with cable broadband platform @Home, Bell served as CEO and Chairman of the merged entity, Excite@Home.
In addition, Bell launched cable TV channel The Outdoor Life Network (now the Versus Network), and has won four Emmy Awards for his work producing and writing documentaries.
“Mobile devices have rapidly become the world’s most ubiquitous access point to the Internet,” Bell said in a statement. “This is an incredibly exciting time, as we pilot how these devices will maximize value to consumers and marketers, and continue to open our platform to new partnerships.”