ADOTAS – Video advertising is a fast-growing field, so of course it’s received the attention of internet fraudsters. Fraud hound Pace Lattin, also the founder and former publisher of ADOTAS, has laid out out a major case against TopTVBytes, a site that sells itself to advertisers as a user resource for Internet TV clips
Lattin was intrigued by reappearing pop-up for the video website and, after writing a lengthy piece on his site IndustryPace, says he was asked by several video networks to investigate the site’s traffic patterns. The resulting 10-page report, printed with lascivious details is now up on his website.
TopTVBytes claims its traffic comes from organic sources with minimal pop-ups — not the case, Lattin says, as the site has been serving videos as unrequested pop-ups on other networks. A representative from the site claimed video ad networks were aware of the pop-ups, while the ones Lattin spoke to denied allowing TopTVBytes to run them.
“Since many pops are cheap junk traffic this is a type of ‘video spam,'” Lattin notes. “The cost of popping up these ads can be anywhere from $1 to $2 CPM (or less) while some video companies pay TopTVBytes.com in excess of $10 CPM.”
TopTVBytes’ Neil Weinberg, a partner at Involved Media LLC, refused to comment on Lattin’s finding findings, but did write “Pace, I think I tried to work with you in a direct and straight forward way. You reported in a very inaccurate, unfair manner. As such, we are done dealing with your ‘publication.’”