Video Site TopTVBytes Accused of Fraud
ADOTAS – Video advertising is a fast-growing field, so of course it’s received the attention of internet fraudsters. Fraud hound Pace Lattin, also the founder and former publisher of ADOTAS, has laid out out a major case against TopTVBytes, a site that sells itself to advertisers as a user resource for Internet TV clips
Lattin was intrigued by reappearing pop-up for the video website and, after writing a lengthy piece on his site IndustryPace, says he was asked by several video networks to investigate the site’s traffic patterns. The resulting 10-page report, printed with lascivious details is now up on his website.
TopTVBytes claims its traffic comes from organic sources with minimal pop-ups — not the case, Lattin says, as the site has been serving videos as unrequested pop-ups on other networks. A representative from the site claimed video ad networks were aware of the pop-ups, while the ones Lattin spoke to denied allowing TopTVBytes to run them.
“Since many pops are cheap junk traffic this is a type of ‘video spam,’” Lattin notes. “The cost of popping up these ads can be anywhere from $1 to $2 CPM (or less) while some video companies pay TopTVBytes.com in excess of $10 CPM.”
TopTVBytes’ Neil Weinberg, a partner at Involved Media LLC, refused to comment on Lattin’s finding findings, but did write “Pace, I think I tried to work with you in a direct and straight forward way. You reported in a very inaccurate, unfair manner. As such, we are done dealing with your ‘publication.’”
Reader Comments.
We hope you will post our response to your mention of this blogger’s claims. It is located here:
The choices with Pace Lattin are:
A) Pay me money as your expert and you will be positioned as a Good Guy in my articles or,
2) Dont pay me as your expert and I will write you up as a bad player who defrauds advertisers.
RedOrbit, a LARGE user of pops and perhaps other not-so-transparent ways of generating traffic just hired Pace. Now what, any pops with RedOrbit are the ad networks fault and not RedOrbit’s? Puleeze!
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