ADOTAS – Who said social and email acquisition had to be difficult? Certainly not CPL whiz kids Pontiflex, and they’re making it just a bit easier by enhancing the AdLeads Platform with dynamic creative that can be optimized “on the fly,” according to CEO and cofounder Zephrin Lasker.
The completely opt-in platform encourages consumers to sign up for ads through websites, social media and mobile apps as well as blogs; as you might have guessed, advertisers pay only when the leads come in. The upgraded AdLeads platform allows users to create ad categories based criteria ranging from type of site to time of day or year.
These groups can each be assigned different creative — 40-character headlines, 120 X 60 image and body text of 120 characters — which can be edited and updated on existing placements in near real-time. Advertisers can then use data from Pontiflex’s opt-in advertising to offer promotions or better engage targeted consumers.