ADOTAS -Fraud is still alive and well online, and even hot social discount sites can fall for it. A Groupon deal in Atlanta turned ugly when users realized that the person offering the coupon was a fraud and a thief.
Dana Dawes Photography offered a $500 photo package for $65 through Groupon and 1,175 units were sold — $76,000 worth of revenue. However, in Groupon’s live discussion section, some users realized that the photographs in many of her online galleries were not hers. Quickly it became clear that she was a fraud, and Groupon refunded those who bought into the deal.
The old lesson remains true: if it sounds too good to be true, it probably is. But Groupon better get on board with some better scanning techniques lest it lose the faith of its very large user base. It doesn’t take a genius to realize that Dawes’ claims such as 1,000 pro photography sessions in one year (on location) is damned far-fetched.