GlobalSpec Brings Home Hot Leads for EdgeTech
ADOTAS – When you’re a small manufacturing company in a tight environment like EdgeTech, every marketing dollar counts and every one must produce results. Unofficially, the developer of humidity-measuring equipment (such as hydrometers for marine vehicles) considers GlobalSpec its marketing team, as it has a proven track record of bringing EdgeTech highly qualified leads. In the video below, EdgeTech Managing Director Ken Murray describes the impressive results his company has witnessed using GlobalSpec as well as future marketing plans.
ADOTAS: Tell us a little about your business, what EdgeTech does and how you measure success with your marketing efforts? Targets? Specific goal outcomes?
MURRAY: EdgeTech moisture is a small manufacturer of humidity and dew point chill mirror hygrometers; we are one of three divisions owned by EdgeOne. Founded and design by NASA and MIT in 1967, chill mirror hygrometers have become known as the NIST transfer standard for all other humidity products. EdgeTech moisture, formerly EG&G, has been making chill mirror hygrometers for over 40 years and offers a wide variety of humidity solutions for most humidity applications.
Our marketing success is measured by profits and sales. We define target markets and design products through customer feedback for those markets and our goal is enter these new markets and gain market share.
Why is GlobalSpec a fit for those marketing objectives and targets?
We are a small manufacturing business operating in a very challenging time where budgets are tight and marketing dollars must produce results. Although unofficial, we consider Global Spec, EdgeTech’ s marketing team and has a proven track record of getting us market exposure and qualified sales leads resulting an increase in sales.
What objectives and goals did you specifically hope to apply to GlobalSpec?
Our objectives and goals in using Global spec is to get our product and name exposure, resulting an increase sales, an increase in market share and more web-site traffic.
How did you and GlobalSpec go about planning for the specifics of your marketing objectives and campaign?
EdgeTech and Global Spec teamed together putting together a 12-month news letter program aiming at target markets. Within this plan, we are able to get most of our product lines exposure to these markets.
Tell us about the experience and outcome of that initiative?
The results of the news letter program has been tremendous, we are receiving qualified sales leads, we getting product line exposure, we are getting names of the decision-makers and most important of all we are getting sales results.
Do you currently or have plans to do more?
We are always reviewing and tweaking our marketing plan as the year progresses and do plan to explore some of the new programs that GlobalSpec offers, one being the new virtual trade show.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- Sense Networks Releases New Predictive Mobile Ad Targeting Services
- Marketo Takes Marketing Automation to Social Media
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
-
Loading ...
Latest News
- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets: [...] benign “pocket dial” or “accidental call,” call spammers explain why click-to-call ads can receive as
- The motivations behind gamification: Tapping into psychology | e6be marketing: [...] (http://www.adotas.com/2012/05/starting-simple-with-gamification/) (http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231900162) [...]
- David: Photo sharing and video sharing apps are growing at an exponential pace. This is but
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
