ADOTAS – In May, video ad network BrightRoll released a case study suggesting that a five-month online video ad campaign for one advertiser led to a 6% lift in in-store sales. So what kind of lift would a mobile video campaign give to a similar retailer?
BrightRoll will soon find out as today it introduced the ability to execute both mobile and online pre-roll video ad campaigns from a single platform.
In addition to the network’s online targeting and optimization tools, mobile inventory can be targeted by criteria such as device and location. BrightRoll can adapt TV or online videos into pre-roll units optimized for multiple platforms, including the iOS and Android.
“While we’ll bring the same value to mobile that we bring to online in terms of research, optimization and targeting, the sheer increase in scale that mobile inventory represents will fundamentally improve the results we’re able to deliver to our clients,” said BrightRoll CEO Tod Sacerdoti.
Mobile inventory can also be purchased on the recently launched BrightRoll Exchange (BRX), a self-service video ad-buying platform.