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Boomers Strike Again

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Sep 8, 2010 

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Sarah Novotny  |

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Boomers Strike Again

A new report from Pew Internet & American Life Project indicates the population of social network users aged 50 and older have nearly doubled over the past year. That’s right the “boomers” have taken over again.

According to the research firms, while social networks have grown significantly across all age groups, older users have been rapidly adopting social media. From 2009 to 2010 people age 50 or older have increased their registration on social networking sites from 22% to 42%. That is nearly double the number of internet users from the largest generation in history now actively involved with sites launched from college dorm rooms.

While emailing and news gathering are still this age group’s top web-based activities, browsing social networks is gradually becoming more prominent among baby boomers. Of the respondents, 44 percent used social media the day prior to being polled.

The amount of time most consumers spend on social networks is gradually rising. A recent report from Nielsen found social media accounts for 22.7 percent of all American online activity, marking a 43 percent increase from 2009.

Tags: American Life Project, Baby Boomers, Pew Research and social-networking

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