AdReady Boosts Creative Capabilities With Version 3
ADOTAS – AdReady CEO Karl Siebrecht is still dumbfounded that DSPs don’t integrate the creative side into their platforms.
“It’s like they’re missing half the equation,” he said. “The market is calling for it, but it’s hard to do this well.”
The inclusion of creative automation in AdReady’s display platform makes it a true end-to-end resource for advertisers, he said. Today at the company’s partner summit, AdReady is releasing Version 3 of its platform, which includes new intelligent campaign association tools for editing and coordinating multiple pieces of creative within an unlimited number of campaigns.
Most of the improvements were borne out of the feedback of its advertising customers, he added, whose strong opinions are backed by impressive experience. Also new in Version 3 is an enhanced recommendation algorithm providing automatic optimization across numerous media properties.
AdRaady considers itself the first DSP as its platform came to market in 2007 and was the first to integrate with the Right Media Ad Exchange. The DSP offers precision targeting of specific audience segments through algorithmic media planning as well as cost-effective dynamic marketing
“Most companies are mere mortals and they don’t have the huge budgets to manage display in a sophisticated way — to incorporate the art, science and investment required,” Siebrecht said. “Big advertisers spend so much money on display because it is successful.” In effect, he said, DSPs are bringing efficiency to all players.
The former president of Atlas before and after aQuantative was acquired by Microsoft in 2007, Siebrecht left Big M to join AdReady last year after being sent a demo by former CEO and current Board Chairman and Chief Strategy Officer Aaron Finn.
“We always hoped Atlas would turn into a DSP” like AdReady, Siebrecht said. “Moving to AdReady felt like the next phase in a journey.”
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
- Facebook’s Anticlimactic IPO | LNP Studios: [...] Get more details here: Facebook’s IPO: You Knew It Was Coming. [...]
- Bob Gordon: How has this circus helped anyone other than the sand hill crowd? Has it helped
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
