VigLink and Driving Revenue Unite to Form Affiliate Supergroup
ADOTAS – To build a more powerful affiliate marketing powerhouse, Google Ventures-backed VigLink has bought Driving Revenue for an undisclosed amount. Together they track more than 2 million publisher clicks a day and 3 billion page views a month for more than 12,000 merchant programs and dozens of networks.
Customers of the two companies include Macworld, Technorati, PCWorld and ReadWriteWeb among many others. Driving Revenue employees will be retained by VigLink and continue to work in the company’s Chicago office. Driving Revenue CEO and cofounder Raymond Lyle has been named president while CTO and cofounder Jake Bafia will be added to the VigLink executive squad in San Francisco.
“Driving Revenue was the original innovator in this space and has transacted well over $100 million worth of merchandise through their system,” said VigLink CEO Oliver Roup. “This acquisition provides us with the ability to accelerate our already burgeoning business, as well as to bring on a fantastic team with incredible depth in the affiliate marketing industry.”
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