ValueClick Gets Contextual Through LucidMedia

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target_small.jpgADOTAS – After an encouraging trial period, ValueClick, which runs affiliate network Commission Junction as well as numerous other online marketing services, has integrated LucidMedia’s ClickSense contextual technology, enabling the use of advanced contextual targeting across ValueClick’s advertising platforms.

“In today’s results-focused online advertising environment, it is important that we provide our advertisers with access to powerful and precise targeting tools and technologies,” said ValueClick CTO Peter Wolfert. “We believe LucidMedia’s contextual technology will help our advertiser clients achieve their specific audience and targeting goals, while helping our publisher partners improve their monetization.”

The partnership comes after ValueClick recently introduced its Platform Services for display advertisers, which integrates the company’s data, audience targeting and technology assets all within a single package.

In addition to introducing preemptive brand safety capabilities to its DSP, LucidMedia brought home $4.5 million in venture capital funding earlier this summer, which it said would be used to expand its recently launched self-service DSP.

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