ADOTAS – Yesterday at the eTail East 2010 conference in Baltimore, ValueClick debuted the first implemented vertical for its new Platform Services solution, the Retail Performance Platform, which aims to improve conversion rates and average order value through the bundling of numerous ValueClick services.
However, retail is only a taste of what’s to come: the full-service Platform Services within ValueClick Media — boasts direct relationships with 8,000 publishers
— integrates the company’s data, audience targeting and technology assets all within a single package. According to the company, ValueClick networks reach more than 80% of U.S. Internet users, as well as additional inventory from exchanges and moile networks.
Through the audience platform, marketers can target their audiences en masse using real-time bidding. ValueClick’s proprietary data can also be buoyed with client and third-party data. Analytics, reporting and strategy services are also included within Platform Services, which aid ValueClick’s ad-serving technology in optimizing value on an impression level.
Nancy Hall, a seven-year veteran of the company, has been named president of Platform Services. ValueClick, which also operates affiliate network Commission Junction, recently brought CEO James Zarley back to the captain’s seat after a three-year absence.