Twitter Braces for Revenue Push
ADOTAS – To ramp up revenue efforts for the fast-approaching fourth quarter, Twitter has charged two digital sales veterans with building sales teams and laying the groundwork for Promoted products to appear in third-party applications.
Former Facebooker Dan Coughlin has joined the Twitter teams as head of East Coast sales, while Amanda Levy, who bears the honor of being Yelp’s first salesperson, will lead West Coast sales.
In addition, Twitter has upgraded its API to offer developers access to Promoted Tweets and Trends. Twitter Developer Advocate Matt Harris noted on the Twitter Development Talk Google Group that the newly available data points “events” and “promoted_content” will not be able to return useful content, but over the next few months Twitter will be beta testing its Promoted products with third-party desktop applications — e.g., TweetDeck and Seesmic.
“During this period, we aim to learn a lot, and we will apply those lessons when we expand distribution of Twitter Promoted Products to the broader ecosystem,” Harris wrote.
Twitter’s Promoted Tweets ad platform emerged on the social mediascape in April with more of a whimper than a bang. Skepticism over effectiveness and feasibility was rampant, especially considering that ads that didn’t “resonate” — i.e., get clicked or retweeted — would get canned with the ad-buyer paying nothing. However, it was acknowledged by the company that it was still experimenting with ad products.
In June, the microblogger introduced Promoted Trends, which are clearly marked at the bottom of a user’s trend feed, as the next offering in its Promoted Suite and large brands such as Coca-Cola took the bait with impressive results — 86 million impressions in 24 hours, Global Interactive Marketing Vice President Carol Kruse told The Financial Times.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
- Facebook’s Anticlimactic IPO | LNP Studios: [...] Get more details here: Facebook’s IPO: You Knew It Was Coming. [...]
- Bob Gordon: How has this circus helped anyone other than the sand hill crowd? Has it helped
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
