ADOTAS – As Murray Newlands told us last week, the game is no longer about social media presence but social content curation — the management of all the articles, tweets, Facebook posts and whatever social content is relevant to your company.
KickApps has made that process simpler with version 5.0 of its software, a social content management suite for managing both website content and social media experiences. Essentially KickApps 5.0 is a content management system that unifies regular site CMS, social capabilities and video into a single dashboard. Brands can push content from their site to social networks to mobile devices.
“Traditional CMS platforms were built for an outdated approach to deploying and managing editorial-centric content and lack meaningful social integration,” said KickApps CEO Alex Blum. “It’s simply no longer practical for brands to juggle multiple, single-purpose platforms when the goal is to deliver a unified user experience — and, for the first time, we’ve made the need to integrate those siloed systems completely unnecessary.”