ReTargeter.com Tests the Limits of Retargeting
ADOTAS – Sure Google just got into it and those Criteo kids have brought their CPC model over from Europe, but nobody is stretching the gamut of the interactive ad industry quite like ReTargeter.com
After introducing Fan ReTargeting — in which a brand can retarget a Facebook user that visits its fan page through a banner with a Like button — a month and a half ago, ReTargeter.com has unveiled the ReTargeting 2.0 suite that applies retageting to other social networks as well as lead generation and email.
ReFollower allows clients to retarget their Twitter feeds while Lead ReGenerator pulls leads from retargeted visitors. ReTargeter.com has even broken into the mobile sphere. Where will they find to retarget next?
Reader Comments.
Great writeup — ReTargeter keeps innovating, and we can’t wait to show you what else we have lined up!
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