Qoof Makes Rich Media App-tacular
ADOTAS – Since the iAd announcement, the advertising world has been delighted by the idea of apps within apps. Video tech company Qoof is the latest to offer a similar solution — apps within rich media.
With its in-video advertising app platform, Qoof makes it easy for advertisers to insert apps within rich media assets. Selecting and customizing from the vast array of existing apps in Qoof’s wardrobe, advertisers can employ video creative that also allows for further brand engagement or e-commerce. In addition, Qoof offers tools for lead generation and customer relationship management.
The rich media assets can be distributed across multi-screen advertising platforms — including websites, affiliate networks, ad networks, social networks and social gaming hubs — or third-party players.
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