I’d Write a Better Headline, But I’m Social Networking


crowd_small.jpgADOTAS – Aw man, do I really have to cut into my Facebook time? I mean, Mark just posted a whole bunch of pictures of his trip to Machu Picchu and Kelly is totally having an online nervous breakdown and I’ve got front row seats to the train wreck.

Well, they do pay me to write news stories, maybe I can take a minute to write about Nielsen’s latest report that social networking now accounts for nearly a quarter of all time Americans spend online… But then it’s right back to tending the crops on FarmVille.

According to Nielsen, Facebook, Twitter and their ilk take up 22.7% of browsers’ web time; that’s more than double the next activity, online gaming at 10.2%. And the line between social gaming and social networking is becoming increasingly blurred. Nielsen reports that 906 million hours are spent on social networks and blogs a month, followed by games at 407 million.

Users are spending 43% more time on social networks from last year while gaming went up 10%. Portals took a 19% dive from the previous year to land at 4.4%, but the most disturbing stat shows email falling 28% in time spent, from 11.5% in 2009 to 8.3% this year. That cost the old workhorse the second place slot, but Americans still spend 329 million hours emailing monthly.

Hmmm, maybe I was a little quick in calling bulls*** on Facebook COO Sheryl Sandberg’s assertion that email won’t be around much longer. Perhaps social networking replacing email is a viable– OMG! Kanye West’s latest tweet just blew my mind!

And here’s a cool little graphic that breaks down monthly Internet usage into an hour-size spoonful.


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