ADOTAS – The same month it launched its data rights management platform that facilitates tag-tracking for both marketers and advertisers, BrightTag just closed a Series A round of capital-raising led by New World Bentures and TomorrowVentures, the investment engine of Google CEO Eric Schmidt. Being a modest company, BrightTag didn’t say exactly how much the it raised in the round, which also included participation from Epic Ventures and the I2A Fund.
“We’ve been extremely impressed with BrightTag and believe their solution is important for the online industry. It will reduce the barriers to innovation and adoption of new online marketing solutions which we believe will help accelerate industry growth,” Court Coursey, Managing Partner, TomorrowVentures.
A recent story in the Chicago Tribune (scroll down on the page) highlights the company’s services, which turn publishers into tag “gatekeepers.”
Also bringing home some investor dough was Brand Affinity Technologies (BAT), which closed a Series C round of fundraising with $20 million. Mirimar Ventures led the round with existing investors Newport Coast Investments, RimLight Capital, Fulcrum Venture Capital and ad pepper media participating as well.
BAT, which runs a research engine to find updates on more than 38,000 celebrities and a platform for hooking up advertisers and famous (or infamous) endorsers, recently launched netBat, a service that installs relevant interactive apps into celebrity-related visual and editorial content.