ADOTAS – On the heels of an integration deal with Aol ad server ADTECH and an analytics partnership with Dynamic Logic, rich media mobile solution provider Medialets left a Series B round of funding $6 million the richer.
The round was led by the Foundry Group and also included participation from DFJ Gotham, 500 Startups and Chris Saridakis. Medialets will use the investment to expand its mobile rich media ad platform to support a broader range of advertisers.
Since serving the first rich media ad for a mobile app in 2009, Medialets has introduced a Universal SDK that supports both Apple- and Android-powered devices. The Medialets Enrich partner program was recently introduced to facilitate advertisers in buying and measuring universal creative campaign across multiple mobile platforms as well as Medialet’s partner ad networks, mediators and servers.