Got Funds? $15 Million in AdMeld’s Pocket
ADOTAS – Publisher revenue optimizers and sell-side platforms are making venture capitalists drool all over themselves — it’s not a pretty picture, but the cold hard cash makes up for their sticky saliva trails. AdMeld departed from a Series C financing round with $15 million in its wallet. The round was fronted by Norwest Venture Partners and general partner Jeff Crowe will join AdMeld’s board; Time Warner Investments and existing investors Spark Capital and Foundry Group also chipped in.
“AdMeld has proven itself to be the leading sell-side platform,” Crowe gushed. “AdMeld’s client list is unmatched, its technology delivers substantial benefits for both publishers and buyers, and the company continues to pursue innovative technologies that change the way digital ads are bought and sold at scale.”
To date, AdMeld has raised $30 million. The company claims to optimize ads for 395 million global uniques and process more than 40 billion ad transactions monthly. In June, AdMeld formed a semantic sisterhood with tech firm Peer39.
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