ADOTAS – As CardStar CEO Andy Miller displays the features of the company’s just-released iPad app, I flash back to standing with my mother in the grocery store line as she fumbled through a wallet flooded with discount cards.
CardStar’s loyalty card smartphone app — also available on iPhone, BlackBerry and Android devices — has made that a scene from the past, though certainly not a simpler time. Consumers can manage their collection of retailer and brand discount cards through the app, which boasts 19 retail categories and 700 merchants.
In addition, retailers and brands can target mobile coupons as well as perform customer relationship management in near real-time. CardStar partners with companies like Zavers to offer an array of offer opportunities.
Users can sync with a family members’ CardStar accounts to share discount cards and CardStar provides a backup database (CardStar Connect) in case a device is broken or stolen. In most cases, the card can be scanned at the register right off the phone. A recent Foursquare integration allows for easy check ins.
The iPad app in particular takes advantage of that device’s extra real estate to create a “digi-circular” with clickable coupons that consumers can save, or drag and drop into a folder that automatically redeems all of them at the register.
Consumers can share deals with friends via email or social networking and rate them, give each deal a thumbs up or down. CardStar’s machine learning engine adjusts its user profile while users can also add personal filters.
Any retailer or brand — national or local — can sign up with CardStar in about five minutes and begin building hyperlocal or time-based offers. As you can imagine, CardStar collects a great deal of data that can make for some powerful analytics, including competitor stats. Miller is nearly giddy as he shows maps with data overlays — coupon redemption, time of use
intent data — that the company soon hopes to make available to clients for optimizing local targeting.
To some extent, CardStar is bringing display targeting techniques to mobile couponing, allowing merchants to buoy their consumer profile data.
“Coupons and rewards programs have been around for decades, but they haven’t adapted to today’s ever-evolving economy nor met consumer demand for digital content,” Miller says. “The CardStar iPad app is an extension of the mobile wallet and offers consumers another touch point to connect with merchants and brands.”
Since the company’s 2009 launch, CardStar smartphone apps have been downloaded 2 million times and are actively used by 700,000 consumers. In early August, Verizon’s venture capital arm injected $400,000 into the company.
Check out the video below for a demonstration of the new iPad app.