ADOTAS – I was so disappointed, but it was my fault. I misread the release — I thought it said AdGent 007 was introducing America’s Funniest Video Ad Network, which would show the craziest bloopers in video ad serving with the addition of funny voices made by Bob Saget.
I was about to microwave some popcorn when I realized, no, it was just America’s Video Ad Network. I sighed, kicked one back for the Saget, and dove into the details of this new video ad network allowing advertisers to target unduplicated U.S. audiences while they peruse content on premium sites.
When a user click through to a site, AVAN provides a targeted full-screen prestitial ad. The user is given the option to skip.
“From an advertiser perspective, our publisher audiences tend to be more affluent, educated, and business-related,” said founder and CEO Cameron Yuill. “We are aggregating audiences into a network that advertisers can target at significant scale with high impact video messaging.”
In addition to hosting a DSP for finding premium audiences as, AdGent 007 installs loyalty widget TISM (This Is Social Media) and Twitter widget Tweetology (labeled the most comprehensive Twitter CMS available) on client sites.