News Gives Vid Advertisers a Neat-o Toolbelt

Written on
Aug 25, 2010 
Gavin Dunaway  |

video_smallADOTAS – Through partnerships as well as homemade goodies, has buoyed its online video marketplace and ad management platform with the Brand Impact toolkit to increase online video marketing effectiveness. offers video advertisers built-in tools such as data targeting, using data providers such as eXelate, Lotame and TARGUSinfo. In addition, customers can access marketplace’s URL verification to make sure vids appeared on the right sites.

But in terms of preventing ads from appearing with offensive or low-quality video content, uses Affine Systems’ computer vision engine to analyze and rate in-stream video content based on obscenity and violence as well as production quality. clients can also take advantage of Vizu’s Ad Catalyst to provide real-time measurements of relevant metrics as well as on-the-spot optimization.

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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