TwitVid Gets Innovative With Twitter Video Ads
ADOTAS – Right behind Twitter’s launch of geotargeting offer account @earlybird, video-tweeting service TwitVid has launched SocialAd, a self-service video ad network featuring audience targeting capabilities.
Advertisers will be able to prompt viewers to retweet a message before watching a video or follow the advertiser’s Twitter stream after watching; users will never be forced into action to watch a video. SocialAds are based on price per action model and bids start at $1.75 per retweet — higher bids get better placement on content from TwitVid’s popular users, which range from the PGA to Dane Cook to… Nine Inch Nails (who are technically retired, but still the band that defined my adolescence).
The stats from the beta test were pretty impressive: 2% of viewers chose to follow brands after watching videos, leading to more than 400 additional followers for each within an hour. Currently SocialAds are only available on TwitVid.com, but the company plans to expand the offering to other video publishers.
Advertisers also have control over what content their ad appears in — I’m sure most would object to being within 10 feet of NIN’s “Happiness in Slavery” video, which features a naked man (masochistic performance artist and cystic fibrosis sufferer Bob Flanagan, RIP) being graphically dismembered by a machine. It’s a great video, not for the weak of stomach, but the song did win a Grammy… Even if the video was banned from television (but not the Internet!).
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