StrongMail Turns Acquisitions Into Social Media Agency
ADOTAS – Back in April, StrongMail Senior Director of Strategic Services Kara Trivunovic shared a case study that detailed the benefits of smelting email and social media campaigns. Now StrongMail is taking its email-social media smoothie to the next level through two acquisitions and the introduction of a new internal agency.
The Silicon-Valley based email marketer has combined recently purchased New York-based interactive agencies Conversa Marketing and Magnetik with its existing strategic services team to form ThreadMarketing, a new e-mail and social consumer relationship agency. With the acquisitions, StrongMail will also have a New York office.
Conversa and Magnetik bring to the table marketing services as diverse as email and social media marketing to web design and CRM. ThreadMarketing will be helmed by Michael Della Penna, the former CEO of Conversa, and will feature Magnetik cofounders Will Kunkel and Doug Steinberg as creative directors.
In addition to email and social media campaign execution and management tools, ThreadMarketing will provide services such as strategic consulting and persona development, monitoring and community management.
“As consumers embrace social media, mobile and other emerging channels, email remains the critical foundation for nurturing each customer relationship,” said StrongMail CEO Sam Cece. “[B]ut for marketers to be truly effective in each channel they need the right tools and expertise — and that’s exactly what ThreadMarketing provides,”
Reader Comments.
In the given post you have provided really valuable and helpful information about social media marketing. We know that, every company has their own method of managing their projects with their own specialties and desired results. So it is really helpful for people for their work flow.This post is providing with really valuable and helpful information about the social media marketing. From the above post one can get the actual thought of being a good media marketer with by promoting their online business.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
