Quick Hits: TRAFFIQ Hooks Up MAGNET; Rich Media Soars With Millennial


punch_small.jpgADOTAS – In its growing bid to become the media-buying platform for the mid-sized guys, TRAFFIQ announced that MAGNET Global, a international collective of independent advertising and marketing agencies, has selected its media buying platform for the network’s member agencies. MAGNET, which boasts 800 clients across the globe and annual billings of more than $1.6 billion, joins the ranks of global agency networks Havas Digital, Worldwide Partners and TAAN, who all have use TRAFFIQ’s solution as their digital media-buying platform of choice.

— You know, there just might be something to this mobile rich media hype: in its latest SMART Report, independent mobile ad network Millennial Media noted that advertisers on their network increased their rich media spend by 85% in May.

— Of course, we already knew mobile alerts work a certain kind of magic on consumers, but a survey by Placecast and Harris Interactive shows that a third of consumers that receive alerts are encouraged by them to visit a store, and 27% reported that alerts will actually affect their decision to purchase. The results were even more impressive in food categories: 68% in groceries, 64% in national restaurant chains and 50% in fast food. Hey, who isn’t looking for a deal on a meal?

— KickApps has integrated its AppStudio solution with IBM’s WebSphere Commerce platform to bring to life KickApps for WebSphere Commerce, a social commerce tool that allows customers to extend their brand experiences to affiliate partners, social networks and across all web properties.


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