Quick Hits: MediaMath Upgrades Platform, Marchex + Skype

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punch_small.jpgADOTAS – MediaMath has upgraded the original demand-side platform (that’s ODSP in street talk), TerminalOne, to be more powerful, intuitive and generally badass, especially with its kickin’ new full-feature self-service user interface. Represent.

Pay-per-call ad platform Marchex has teamed up with Skype to provide Click & Call Advertising. With already 20,000 advertisers signed up, the solution allows them to pay for qualified inbound calls via Skype on a pay-for-call basis. The consumer can tap the blue highlighted “Free Call” buttons anywhere an advertiser’s number appears on the web.

DirectTrack has upgraded its affiliate marketing platform with advanced real-time lead management and data brokering functionality.

MediaMind will be using Digital Element’s NetAcuity technology to streamline ad delivery and add depth to engagement metrics within its advertising platform.

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