PeerIndex Determines Your Authority
ADOTAS – FanAppz CEO and founder Jon Siegal wrote back in May: “[I]t’s said that just 1% of your online fanbase on Facebook and Twitter drives 20% of traffic to your website. And these influencers can directly influence 30% or more of your sales just by recommending your products or services to their social network.”
Finding and “recruiting” influencers could be considered the holy grail in social media marketing and PeerIndex has just introduced a tool to make that quest less daunting. Adding 10,000 to 20,000 users daily, PeerIndex sorts 1.7 million tweeters by “authority” in a multitude of categories — just because you’re pretty smart bout one thing doesn’t mean you’re a general genius.
The site crawls their social profiles and employing algorithms for weighting authority. These include semantic and social network features as well as peer approval and sharing behavior. Users can add their various social profiles to PeerIndex to boost (or possibly detract) from their ratings.
As PeerIndex founder former head of Reuters Innovation Azeem Azhar puts it, “PeerIndex can identify from millions of users the opinion leaders from the merely opinionated.”
Azhar told paidContent:UK that while the public site has a cost-free authority listing, PeerIndex will offer a premium service for marketers that breaks down authority into custom categories and would facilitate influencer targeting.
Adotas has a PeerIndex of 12, an activity rating of 28, audience of 48 and no authority. Sounds about right.
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