Lyris Keepin’ It Real-Time With Analytics

Written on
Jul 15, 2010 
Gavin Dunaway  |

abacusADOTAS – I’m sure you ponder all day, What are my site visitors and email recipients doing with my marketing content right now? Well, Lyris says, stop daydreaming and start analyzing in real-time.

The company has introduced instant conversion and revenue tracking to Lyris HQ – which combines e-mail marketing with search, social and mobile channels. The new features offers a comprehensive real-time view of campaign visitors, click-throughs, conversions and revenue generated by specific e-mail. In additions, marketers can analyze time and area spent on sites, e-mails or associated web pages while the consumers are browsing.

“Successful campaigns demand measurement tied to the bottom line, not just arbitrary clicks or opens,” said Lyris Chief Marketing Officer Blaine Mathieu. “As online marketing becomes connected, the same holds true for analytics. Marketers need holistic marketing analytics that measure success ranging from web traffic, clicks and opens, to bottom-line data like conversions and revenues.”

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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