Jumptap Provides ‘Passport’ for Mobile Refugees

Written on
Jul 13, 2010 
Gavin Dunaway  |

mobiletv.jpgADOTAS – As Apple strafes to keep Google and AdMob (as well as any other company whose principal business is not ad-serving) from serving ads to its mobile devices, the independent mobile ad networks are looking to reap the benefits as they can serve to just about any platform.

Now mobile ad network Jumptap is trying to sweeten the pot with the Passport to Freedom program, which establishes a $4 million fund for new mobile app developers and publishers coming to the network, allowing them to keep 100% of ad-generated revenue throughout this year.

“We launched this program in response to the many developers and publishers who are at risk of losing revenue as a result of being ‘caught in the crossfire’ between Google and Apple’s battle over platform control,” summed up CMO Paran Johar. “They need a reliable and consistent stream of revenue from one single provider that supports all devices.”

“Refugees” simply sign up directly with the Jumptap network — which the company swears takes less time than going through airport security — and download the SDK to start earning.

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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