ADOTAS – As Apple strafes to keep Google and AdMob (as well as any other company whose principal business is not ad-serving) from serving ads to its mobile devices, the independent mobile ad networks are looking to reap the benefits as they can serve to just about any platform.
Now mobile ad network Jumptap is trying to sweeten the pot with the Passport to Freedom program, which establishes a $4 million fund for new mobile app developers and publishers coming to the network, allowing them to keep 100% of ad-generated revenue throughout this year.
“We launched this program in response to the many developers and publishers who are at risk of losing revenue as a result of being ‘caught in the crossfire’ between Google and Apple’s battle over platform control,” summed up CMO Paran Johar. “They need a reliable and consistent stream of revenue from one single provider that supports all devices.”
“Refugees” simply sign up directly with the Jumptap network — which the company swears takes less time than going through airport security — and download the SDK to start earning.