Got Funds? Google Ventures Pads Trada’s Wallet
ADOTAS – Expert-sourcing paid-search marketplace Trada ended a Series C round of financing with $5.75 million. Google Ventures led the round but founding investor Foundry Group also contributed.
Trada will use the funding to expand its search marketplace internationally and develop its agency model. In addition, the company is examining the frontiers of display and other forms of display marketing.
“I’m thrilled that Google Ventures sees the value of Trada’s marketplace as a model to allow businesses and agencies to successfully run paid search campaigns,” said Trada founder and CEO Niel Robertson. “When we made the decision to raise additional capital to expand Trada’s marketplace, build functionality to support the display network and grow internationally, we couldn’t think of a better partner to help us than the Google Ventures team.”
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