Back-to-School Ads Effective From July to September
ADOTAS – As a kid I remember getting depressed when I saw “Back to School Sale!” signs appearing in store windows during the dog days of August — my days of freedom were numbered.
But web-browsing students might start getting bummed earlier as a new study by PointRoll and its retail arm ShopLocal shows that BTS advertising in July drew more interaction than August.
According to data gathered from 2006 through 2009 through 488 PointRoll campaigns and 17 ShopLocal-hosted online Circular Sites, interaction rates for apparel-focused ads were higher in July (5.47%) and September (6.0%) than August (5.23%). However, at the end of August and prior to Labor Day, office and school supplies and apparel retailers cut their campaigns by 75%.
Consumers were quite engaged with computer ads in July and August, while the interaction rate for September was 7% lower than July.
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