Quick Hits: Turn Meets Better Advertising, Lucid Partners Up
ADOTAS – Real-time media manager Turn became the first DSP to hook up with Better Advertising, a tech firm that allows advertisers, their partners and industry associations to be more transparent with how consumer data is gathered and used. ‘Twas also the same week Better Advertising kicked off its first round of tests with the Power i icon, which directs consumers to information on consumer privacy, behavioral targeting and opting out.
To boost the audience targeting capabilities of its demand-side platform, Lucid Media has partnered with AlmondNet, BlueKai and eXelate.
After making significant enhancements including the addition of the SEO Analyzer, marketing software developer Arkayne has redubbed its platform Arkayne Socialize.
Social media platform developer Buddy Media has introduced +GLOBAL, which allows customers to present a single and unified Facebook front across numerous countries and languages.
Social networking software company KickApps has introduced multiplatform distribution for rich social media apps created using its Studio software.
Video platform Brightcove rolled out video solutions for Android mobile devices, including the Bright Cove App SDK for Android and new mobile templates for Adobe Flash Player 10.1.
Mobile app creator Trailer Park’s Advanced Content Group has partnered with WirelessWERX to introduce location-based services within its apps.
InsightExpress and Meteor Solutions have teamed up Meteor’s ability to identify influential brand advocates and InsightExpress’ ad effectiveness measurement tool AdInsights.
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