Quick Hits: Medialets + Dynamic Logic, Operative Upgrades

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punch_small.jpgMobile rich-media ad solution provider Medialets has teamed up with advertising effectiveness monitor Dynamic Logic to give customers custom engagement and post-click data beyond its standard analytic offering.

— Operative has upgraded its publisher platform to Operative.One Digital, integrating the technology systems necessary to sell, traffic and bill for digital ads and overall facilitating the process of fulfilling advertiser demands.

— AppNexus and Collective are inviting brands and agencies into the exciting world of real-time bidding by leveraging AppNexus’ platform, data management and inventory monitoring for optimizing real-time media buys with Collective’s audience targeting and inventory protection.

— It’s an analytics match made in heaven: consultant Semiphonic is marrying its web analytics expertise to Quantivo on-demand Customer Behavior Analytics solution.

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