Quick Hits: adap.tv, eXelate, VMIX and more

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punch_small.jpgADOTAS – adap.tv has partnered with eXelate to allow advertisers using adapt.tv’s video ad marketplace to leverage numerous advanced data-targeting sources for online video campaigns.

In anticipation of a video software development kit for numerous smartphones to be released next month, online video platform provider VMIX has released an open-source video gallery demo app for the iPad that will allow developers to easily build custom video apps for the tablet device.

Blogging and conversational media company Six Apart has acquired NaturalPath Media, an online ad and media network dedicated to health-conscious lifestyles.

For the third time in six months, Millennial Media has introduced new SDKs for the Android and iPhone operating systems. For the first time it is offering static and video interstitials, expanding banners, transparent overlay and companion ads for Android.

AdMob has introduced a new unified SDK for all Apple mobile devices including the iPad. The SDK supports both text and tile ads and image ads in all three IAB standard sizes.

Virtual currency monetizer PlaySpan has introduced a full-service payment solution for game and social media developer Pente Group’s clients and partners. Pente is one of the first developers to transfer virtual currency from the online to mobile platform and PlayScan will enable bot white-label and a branded virtual currency wallet for transactions of digital goods.

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