Netmining and Mojiva Invade Europe
ADOTAS – It’s a full-fledged European invasion as audience targeter Netmining and mobile ad network Mojiva cross the Atlantic and open operations in the old continent.
Netmining, which actually launched in Brussels a decade ago, is expanding its U.S.-based Netmining Audience Network into Europe, with planned future forays into the UK and Germany. Leading the charge is 10-year veteran Tom Van Halteren, a business consultant who worked for some of the largest online portals in the Netherlands.
Laying its claim to the European market, mobile ad network Mojiva has appointed Nick Marsh director of sales for EMEA and tasked him with opening a London sales office to promote Mojiva and subsidiary mOcean throughout the continent. Marsh most recently could be seen at Microsoft in the UK, serving as group head of strategic agency and client partnerships.
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