To expand on its business anayltics solutions and offer clients real-time insight into consumer interactions via organizations’ digital properties or social networks, IBM has inked a definitive agreement to acquire Coremetrics. A press release noted that the company’s cloud-based, real-time anayltics solution complements IBM’s current software and services portfolio from WebSphere, as well as information management and business analytics and optimization. The addition of Coremetrics’ platforms will enhance and speed up IBM client targeting as well as assist brands in building customer loyalty through improved personalization.
Coremetrics and its 230 employees will be relegated to IBM’s application and middleware portfolio, the core of web transaction processing on many leading retail sites. The merger is expected to take place in the third quarter of 2010, as long as all regulatory hurdles are met.
In late April Coremetrics unveiled its completely refurbished Continuous Optimization Platform via Coremetrics Analytics 2010 at a client conference in Austin. The new version was a bottom-up redesign with real-time performance metrics and automated insight visible through an intuitive and collaborative desktop. In addition, a mobile app, enhanced social media metrics and a slew of APIs were introduced.
Read more about the souped-up platform and get Chief Strategy Officer John Squire’s take on “data paralysis” here.