Got Funds? Magnetic Brings Home $4 Million


money_tree_small.jpgADOTAS – Retargeting seems to on the mind of many venture capitalists as search retargeting specialist Magnetic closed a Series A funding round $4 million the richer.

Charles River Ventures, Ron Conway and NYC Investment Fund led the round, with previous investors Founder Collective and IA Capital Partners also joining in the investing fun. With its total funding now at $5.25 million, Magnetic plans to enhance its core tech while building up new solutions that interweave display with search data.

First up, a new option that allows advertisers and agencies to run search retargeting campaigns, offering them full control of search keywords used in determining customer intent.

Previously, Magnetic integrated with ad networks interCLICK and Undertone Networks to combine the power of search data with the reach of premium ad networks.


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