EyeWonder AdVolves With Dynamic Creative
ADOTAS – The holy grail of all advertising is the one-to-one conversation — being able to say to a user, “This ad is for you, and only you.” EyeWonder has stepped closer to that ideal with the launch of creative optimization tool AdVolve, powered by the company’s newly introduced EyeOne interactive ad platform.
Allowing such display variables as message, image, color, font type, call-to-action or click-through URL to be dynamic, AdVolve provide creative optimization down to the media placement level. Media planners can assign internally devloped target groups to creative combinations and assign weighted and hierarchical values. The tool is also able to report the effectiveness of creative combinations on different targeting segments.
More than two years in development, EyeOne is a revamped version EyeWonder’s interactive platform that is integrated with parent company Limelight Networks’ global computing infrastructure, enabling it to collect and analyze billions of data points per second. Within EyeOne is the new decision engine tech Perfect Targeting System, which uses advanced behavioral algorithms to supply enhanced targeting.
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